Privacy policy

AURIX ICE (“AURIX ICE,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience. This Privacy Policy explains how we collect, use, disclose, and retain your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using the Services, you acknowledge you have read and understand this Privacy Policy.

1) What “Personal Information” Means

“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) to an individual or household. It does not include information that has been de-identified or aggregated so it cannot reasonably be linked back to you.

2) Personal Information We Collect (and Why)

Depending on how you interact with the Services, we may collect or process the following categories of personal information (including inferences drawn from it), as permitted or required by law:

A. Identifiers & Contact Details

  • Name, email address, phone number

  • Billing and shipping address

B. Order & Transaction Details

  • Items viewed, added to cart, added to wishlist (if available), purchased, returned, exchanged, or canceled

  • Order history, purchase amounts, timestamps, discount codes used, shipping and delivery details

  • Customer service or warranty/return details associated with an order

C. Payment Information

  • Payment method type and payment confirmation details

  • Limited payment-related details (note: we do not store full card numbers when payment is processed through third-party payment providers; those providers handle your sensitive payment data under their own policies)

D. Account Information (if you create an account)

  • Username, password (stored in encrypted/hashed form by our service providers), preferences, and settings

E. Communications

  • Messages you send us (email, chat, forms), and any information you choose to include (e.g., photos for support, sizing issues, delivery issues)

F. Device, Usage & Technical Data

  • IP address, device identifiers, browser type, operating system

  • Approximate location (derived from IP)

  • Pages viewed, clicks, referring/exit pages, time spent on pages, shopping behavior, and interaction with ads/emails

  • Log data and error reports

G. Cookies & Similar Technologies

We (and our service providers) use cookies, pixels, SDKs, web beacons, and similar tools to:

  • operate the site and shopping cart,

  • remember your preferences,

  • measure site performance and marketing effectiveness,

  • personalize content and advertising (where permitted).

You can manage cookies via your browser settings and, where available, our on-site cookie controls.

3) Sources of Personal Information

We may collect personal information from:

  1. Directly from you (when you place an order, create an account, fill out forms, contact support, post a review, enter a giveaway, or subscribe).

  2. Automatically (when you browse or use the Services through cookies and similar technologies).

  3. Service providers (companies that help us run the Services, such as hosting, analytics, payments, fraud prevention, shipping/fulfillment, email/SMS marketing, customer support, and review tools).

  4. Partners/third parties (for example, advertising networks or social platforms when you interact with our ads, subject to their settings and policies).

4) How We Use Personal Information

We use personal information for the following business purposes:

A. Provide, Operate, and Improve the Services

  • Process transactions and fulfill orders

  • Provide customer support

  • Manage accounts, preferences, and shopping features

  • Handle returns, exchanges, cancellations, and shipping issues

  • Enable reviews and other user features (where available)

  • Improve site functionality, product selection, and user experience

B. Marketing, Advertising, and Promotions

  • Send marketing communications by email/SMS (where you’ve opted in or where permitted by law)

  • Show you ads on our site and on other platforms

  • Measure and improve the effectiveness of marketing campaigns

  • Personalize recommendations (e.g., “you may also like”)

C. Security, Fraud Prevention, and Safety

  • Authenticate accounts and protect transactions

  • Detect, prevent, and investigate fraud, abuse, and illegal activity

  • Protect our customers, our business, and the Services

D. Legal and Compliance

  • Comply with applicable laws and regulations

  • Respond to lawful requests (e.g., subpoenas, court orders)

  • Enforce our terms and policies

  • Establish, exercise, or defend legal claims

5) How We Disclose Personal Information

We may disclose personal information in the following circumstances:

A. Service Providers (Processors)

We share information with vendors that perform services on our behalf, such as:

  • Payment processing

  • Order fulfillment, shipping carriers, and logistics

  • Website hosting, IT operations, and security

  • Analytics and performance measurement

  • Customer support tools (email/chat/helpdesk)

  • Marketing and advertising services (email/SMS platforms, ad measurement and attribution)

  • Product reviews and user-generated content tools (if used)

These providers are authorized to use personal information only as needed to provide services to us and are expected to protect it.

B. Advertising & Marketing Partners

We may share certain device/usage information with advertising partners to:

  • deliver ads,

  • measure performance,

  • attribute purchases to ads,

  • create audiences (where permitted).

These partners may process data under their own privacy policies. Where required, we provide opt-out choices (see “Your Rights and Choices”).

C. At Your Direction or With Your Consent

For example:

  • when you request shipment to a specific address,

  • when you use social login or social sharing features (if available),

  • when you authorize a third-party integration.

D. Corporate Transactions

If we’re involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, personal information may be transferred as part of that transaction (subject to applicable law).

E. Legal, Safety, and Rights Protection

We may disclose information to comply with law, protect rights and safety, and investigate fraud or security threats.

6) Targeted Advertising, “Sale/Sharing,” and Global Privacy Control

Depending on where you live, you may have the right to opt out of certain uses of your personal information for targeted advertising or similar cross-context behavioral advertising.

  • If your browser sends a Global Privacy Control (GPC) signal, we will treat it as a request to opt out of targeted advertising for that browser/device where required by law and where technically feasible.

  • We do not respond to other “Do Not Track” signals as a universal standard because there isn’t a consistent industry framework.

Opt-out: You can opt out of targeted advertising where provided on the Services (for example, through cookie settings) or by contacting us at info@shopoblivion.com.

7) Third-Party Links and Social Platforms

The Services may link to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those third parties. If you choose to interact with third-party platforms (including social media), your activity is governed by their policies and your privacy settings on those services.

8) Children’s Privacy

The Services are not intended for children and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us personal information, please contact us to request deletion.